Earn Points on Fuel and Store Purchases
SmartRewards connects eligible Cumberland Farms purchases to a points balance that members can build during ordinary fuel and convenience-store visits. A mobile number can identify the account at the pump or checkout, so earning does not depend on opening the app for every transaction. The points tracker then gives members a clear place to follow progress toward another reward.
Reward rules can cover fuel gallons and qualifying in-store spending, while account offers may add limited-time bonuses or welcome benefits. This setup makes the app useful for repeat customers who want one loyalty record across different kinds of stops instead of tracking separate coupons or paper receipts.
Activate Rewards and Pay from the App
Earned value can be activated when a member is ready to use it rather than being applied without a choice. For fuel purchases, the app provides a Fuel Up path, while My Wallet supports in-store transactions and reward selection. Members can review available reward amounts, choose what to apply, and confirm the relevant payment flow from one account.
Linked payment methods also support fuel savings for eligible members and participating locations. Combining payment, reward selection, and account identification reduces the number of separate cards or codes needed during a stop. Users should still review the displayed offer, payment method, and location eligibility before confirming a purchase because promotions and redemption terms can change.
Find Stores and Review Digital Receipts
A built-in store finder helps members locate nearby Cumberland Farms locations and review practical details before traveling. Location results can include operating hours and available amenities, which is useful when a driver needs fuel, food, drinks, or a specific service. This turns the app into a planning tool as well as a loyalty wallet.
Purchase history and digital receipts keep recent app-linked transactions available for later reference. Members can use those records to check when a purchase was made, confirm that activity reached the correct account, or revisit spending without holding onto a printed receipt. Store discovery and receipt access are especially helpful for people who make frequent stops across several locations.
Set Up an Account for Personalized Savings
SmartRewards uses an account to connect a member's phone number, email address, points, rewards, receipts, and payment preferences. New members can register with a mobile number, email, and password, while returning members can sign in or recover a forgotten password. The mobile number can also be entered at checkout to associate eligible purchases with the same rewards profile.
Once the account is active, birthday rewards, welcome offers, fuel discounts, and other personalized promotions can appear when eligibility requirements are met. Keeping these benefits under one profile makes it easier to see which offers are ready and which actions are still required. The app is best suited to regular customers who are comfortable using an account for loyalty and payment features.
