Streaming home and live channels
ITVX opens with cookie choices, notification setup, a home page with promoted shows, live TV navigation, channel rows, sports and drama areas, and programme cards. Viewers can move between home, live, categories, search, and profile sections from the bottom navigation.
This layout is useful for people who want both scheduled live TV and on-demand discovery. Live channel cards make it easy to see what is currently airing before committing to playback.
This gives the section a clearer user value by connecting the main feature to a concrete mobile use case, session goal, or replay reason.
Shows, reminders, and account areas
The app includes show collections, drama shelves, signed-in account indicators, reminders, downloads, and watch-related actions. A reminder prompt can appear for upcoming programmes, while profile areas can connect viewing activity to an account.
Users who follow series or live events can benefit from reminders and personalized areas. Account and download features may depend on regional availability, rights, and sign-in status.
This gives the section a clearer user value by connecting the main feature to a concrete mobile use case, session goal, or replay reason.
Permissions and playback settings
Android settings list notifications, location, storage, appear-on-top, picture-in-picture, supported links, mobile data, and battery behavior. These controls affect alerts, streaming convenience, background playback behavior, and data usage.
Video apps can consume substantial bandwidth and storage. Users should tune notifications, downloads, mobile data, and battery settings before relying on ITVX for long streaming sessions.
This gives the section a clearer user value by connecting the main feature to a concrete mobile use case, session goal, or replay reason.
