Connect Social Channels in One Workspace
Buffer brings multiple social accounts into one mobile workspace so creators and small teams can manage a wider presence without moving between separate network apps. Channel setup covers Instagram, Threads, LinkedIn, Facebook, Bluesky, YouTube, TikTok, Mastodon, Pinterest, Google Business Profile, and X, with account-type choices where a network distinguishes personal, business, page, profile, or group access.
After a channel is connected, it becomes the active context for publishing and community work. Users can return to the channel menu to switch accounts or use an All channels view when they need a broader picture. This setup is especially useful for freelancers, local businesses, and creators responsible for several branded profiles.
Organize Posts Across Queue, Drafts, and Sent Views
The Publish area separates content by status, giving users dedicated Queue, Drafts, Approvals, and Sent tabs. A finished post can be placed into the next available queue slot or scheduled for a chosen date and time, while unfinished work can remain as a draft until its caption, media, and channel selection are ready.
This status-based layout makes the daily publishing routine easier to scan. The queue shows what is coming next, drafts preserve work in progress, approvals collect items waiting for review, and Sent provides a record of completed posts. Channel and calendar controls also help users narrow the schedule instead of searching through one long mixed list.
Capture Content Ideas Before They Become Posts
Buffer's Create area gives early ideas a place to live before they are turned into scheduled posts. Users can save inspiration, plan topics, and return to unfinished concepts when they have time to add a caption, media, or a target channel. Separate Ideas, Feeds, and Templates entries make it easier to move from brainstorming toward a repeatable content routine.
Keeping ideas apart from the publishing queue prevents rough notes from being confused with ready-to-send material. Creators can collect possible themes throughout the day, then choose the strongest items for production later. This workflow suits people who want to plan consistently without forcing every thought into a completed post immediately.
Review Comments and Coordinate Publishing Work
The Community area helps users bring supported social conversations into the same app used for planning. Channel controls can focus the view on selected accounts, while comment-state filters such as New, Replied, Dismissed, and All help separate unanswered messages from completed work. Sorting by newest or oldest and applying date ranges keeps a busy inbox manageable.
For collaborative publishing, drafts can move into an approval workflow before they enter the queue. Owners and teammates with the appropriate access can review, edit, approve, or return work for changes. Together, Community filters and approvals give small teams a clearer division between creating content, checking it, publishing it, and responding afterward.
